What to Put on Your Digital Business Card
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The mistake almost everyone makes with a digital card is treating it like a filing cabinet — every link they own, in the order they thought of them. The person looking at it has about five seconds and one thumb.
Put the one thing you want them to do at the top
Not your favorite link. The one that matters for the person tapping. A tradesperson wants “get a quote.” A DJ wants “book me.” A photographer wants “see the portfolio.” A job seeker wants “here's my resume.” Everything else can wait.
The five that earn their place for most people
- Save my contact — so you end up in their phone, not just their browser history.
- The action link — booking, quote form, portfolio, shop, whatever “yes” looks like for you.
- One social — the one you actually maintain. Not five.
- Phone or email — whichever you genuinely answer.
- Website — last, because most people won't get that far.
Worth knowing why the order matters so much: nothing on a tap saves itself. The other person chooses what to keep, and they choose from the top down.
What to leave off
Dead accounts. The X account you abandoned. A personal Facebook. Anything that makes you look less current than you are. An empty profile linked from your card is worse than no link at all.
Photo and name: make it obviously you
People tap, glance, and try to match the screen to the person in front of them. A clear photo and your actual name does that instantly. Cleverness costs you recognition.
One line that says what you do for people
Not your job title. “I photograph weddings in Miami” tells them everything; “Creative Director” tells them nothing. This line is what they'll remember when they scroll past your name next week — it is doing most of the work in whether they remember you at all.
Change it for the room
The big advantage of a digital card is that it isn't printed. Going to a trade show? Put the catalog first. Going to a creative event? Instagram first. Going to a career fair? Resume at the top, portfolio second, and nothing else in the way. It takes ten seconds and it makes the card feel like it was built for whoever is holding it. Trimming the profile to the room is the first thing to do before any event.
Keep it honest
Only list what you'll actually respond to. A phone number you never answer or an email you check monthly damages the connection more than leaving it off.
With AirLnk, all of this lives in the free app — reorder it, swap the top link before an event, and every card or wristband you already own shares the new version immediately.